Interns are expected to: • Receive instruction and hands-on experience doing entry-level public relations and social media work in an agency setting. • Work closely with the executive team. • Develop a thorough knowledge of local media relations and the ability to find appropriate media contacts. • Craft creative and engaging social media, so to develop a solid understanding of social media strategy as it relates to public relations. • Practice networking and event management skills at client and media events. • Hold to the same standards as an entry-level employee, practicing good judgment and professionalism on a daily basis. PUBLIC RELATIONS Typical duties include: • Documenting and tracking all client media coverage. • Creating targeted media lists using Cision and other online resources. • Tracking coverage impressions using Quantcast, Cision and Compete. • Assisting with client events, including TV segments, grand opening events, promotional opportunities, cocktail parties, fashion shoots, etc. • Assisting in the development of strategies for different clients through brainstorming sessions with executive team and independent research. SOCIAL MEDIA Typical duties include: • Creating targeted social media content for MKI pages and various clients" social media profiles. • Scheduling client and agency content using Hootsuite and Facebook. • Researching new strategies, technologies and social media trends. • Editing/peer-reviewing social media posts created by other interns prior to approval from executive team. Requirements to apply: • Must have completed one internship in Public Relations/Event Management or Social Media. • Must be a current full-time or part-time college student. • Must be available a minimum of three days per week, Mondays through Fridays (9am-5pm) required; occasional evening and weekend availability may also be required to assist with client events. • Must possess a keen attention-to-detail and stellar organization skills. • Must be familiar with AP Style guidelines. • Must practice communicative and proactive approach to work. • Must multi-task and meet strict deadlines. • Must have a solid understanding of social media platforms including Hootsuite, Facebook, Twitter, Pinterest and Instagram. • Must have a basic familiarity with Cision, Quantcast and Compete. • Do not call agency.

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